Teddynews created by Lindner — 30 years of plush toy manufacturing
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Family business since 1998 · Designed in EU

Custom plush toys & mascots — crafted since 1998, built to sell

We design bespoke promotional mascots in Klagenfurt and have them made in our partner factory in Yangzhou, China: from your sketch through a free prototype to a series from 1,000 units, starting at €5.90 net each. CE-certified and EN71-compliant. Since 1998 we have made over two million mascots for more than 3,000 clients.

Free prototype · no-obligation quotation · one dedicated contact

No fear of AI — we guide you →
30 years of experienceAgentic Engineer · AI Educator
Over 2 million mascotsOver 3,000 satisfied clients
Official partner in the Apple Developer Program
1998founded in Austria
2 million+mascots produced
3,000+companies trust us
CE · EN71certified & EU-compliant

In 30 years and more than 1,000 productions we have worked with almost every brand you know — as a CE-certified, EN71- and EU-compliant family business.

Trust

Over 3,000 companies rely on our experience

A selection of our references:

AllianzAtterseeBionoricaBelvedereDonauEisbärFISGasteinGoldenes KreuzIntersportKACKinderhotelsMILKANÖLGAOlympic CommitteeÖBBPolizeiRBIRZBSparkasseTirolUniqaVolksbankWagrainZillertal

More than 3,000 companies have placed their trust in us — international corporations, national institutions and regional market leaders. Every logo stands for a project that had to deliver.

Why? Because a strong mascot does not just smile. It sells.

Client logos: Allianz, Edelweiss Air, ÖBB, Gastein, Wagrain, Sparefroh, MILKA, RZB, Intersport, KAC, FIS, Youth Olympic Games Innsbruck 2012, Lillehammer 2016 and Lausanne 2020, NÖLGA, Belvedere, Kinderhotels, Zillertal, Austrian police, Goldenes Kreuz, Donau, Volksbank
Testimonials

What our clients say

Anonymised at the request of our clients. All quotes are from written feedback and the originals are on file.

“Our mascot was executed perfectly.”

Tourism region, Austria

“A reliable partner for promotional plush toys — fast and accurate handling.”

Bank, Austria

“EU-compliant certified products — exactly what we needed.”

Sports club, Germany
Impact

Giveaways last 8 months, more than half of favourite plush toys over 20 years

85% remember the company that gave them a promotional product (ASI 2026).

Calculate the cost per brand impression →
How long promotional products and favourite plush toys stay
  1. Penabout 6 months
  2. Promotional product, averageabout 8 months
  3. Umbrellaover 1 year
  4. Favourite plush toyover 20 years

Two surveys side by side: promotional products ASI 2016 · plush toy 56% of 2,004 respondents who own one (USA 2017, commissioned by Build-A-Bear).

Values as a table
ItemHow long it is keptSource
Penabout 6 monthsASI 2016
Promotional product, averageabout 8 monthsASI 2016
Umbrellaover 1 yearASI 2016
Favourite plush toyover 20 years (for 56% of respondents)Build-A-Bear 2017
Social media campaign with a mascot instead of classic advertising
A mascot becomes reach

Your plush toy can do more than look cute

A mascot creates reach, sells merchandise, increases bookings and tells stories. One example: a hotel with 5,000 followers — if 2% buy a €29 mascot, that is €2,900 in revenue, and it is repeatable.

  • Create reach instead of wasted coverage
  • Sell merchandise · increase bookings
  • Ideal for tourism, events, SMEs and creators
Core business since 1998

Have custom plush toys made — from €5.90

We create custom mascots for brands, hotels, clubs and events — from high-quality, largely recycled materials, made in our partner factory in Yangzhou, China, with structured project management from Klagenfurt since 1998.

  • CE- and EN71-certified, EU-compliant
  • Label and logo included
  • Free prototype before the production run
  • Direct freight shipping, no surcharge
  • From €5.90 net · recommended minimum order 1,000 units
Material store at the partner factory: bales of plush fabric, staff picking orders Video loads only when you click
Sample making at the sewing machine: mascot prototypes and design drawings at the partner factory
01

Your idea

A sketch, a logo or a photo is enough — we advise on shape, material and quantity.

02

Design & prototype

We create the design and a free sample prototype for your approval.

03

Production

CE- and EN71-compliant manufacturing with documented quality assurance.

04

Delivery

Direct freight shipping — on time and with no hidden surcharges.

Family business

Manufacturing in our partner factory — 30 years of experience

Enquiry by email, control over every step, a free prototype and FAIRPAY: one dedicated contact instead of anonymous mass production. Behind every mascot are people who craft it by hand.

The team at the partner factory
Our team on site
Staff at the partner factory at work
FAIRPAY — fair wages in our partner factory
A member of staff at the partner factory with finished mascots
Final inspection of every mascot
A member of staff in production with sample mascots
Samples crafted by hand
A look into production at the partner factory
Production in our partner factory
Quality control in production
Quality assurance to EN71
A production step at the partner factory
Cutting to the pattern
Packing and shipping at the partner factory
Packing and direct shipping

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One step further

From mascot to digital brand

If you want more: we turn your mascot into visible marketing — a landing page in 60 seconds, automated social media posts and AI you can use safely.

Ready-made solutions A personal contact No chatbot
Frequently asked questions

Having plush toys made — your questions

What does a custom mascot cost?

Custom plush toys start at €5.90 net per unit (plus VAT, business customers only). The price depends on size, material and quantity; the recommended minimum order is 1,000 units. You receive a no-obligation quotation and a free prototype before the production run.

Why Lindner?

Because we have been making mascots since 1998: over two million mascots produced, more than 3,000 clients, CE and EN71 certification and FAIRPAY. You have one dedicated contact from the first sketch to delivery — and on request we support you beyond that into digital visibility. Ideal for hotels, tourism, clubs, SMEs and creators.

How long does production take?

After the prototype is approved, production typically takes a few weeks depending on quantity. A dedicated contact accompanies your project and confirms every deadline with you.

Are the plush toys safe and certified?

Yes. All products are CE-certified and meet the EU toy standard EN71. Our partner factory manufactures with documented quality assurance and follows the FAIRPAY principle.

Can I receive a sample before I order?

Yes. Before the production run we create a free prototype. Manufacturing only starts once you have approved it — so there are no surprises.

Children with custom-made plush mascots by Stofftiere Lindner
Contact

Your mascot starts with a conversation

Send us your idea — a sketch, a logo or a photo is enough. You receive a no-obligation quotation and a free prototype. A real person replies, not a chatbot.

Wolfgang Lindner — your personal contact since 1998.

No obligation · free prototype · answered by a person

Wolfgang Lindner, founder, in his office